Like many other cities, Ljubljana is no exception to changes in its retail landscape. With retail suburbanisation, the city centre's monopoly as a shopping district has been lost. Our paper studies customer-perceived shopping area attributes and their impacts on patronage. The conceptual framework is set up to investigate factors that draw consumers to different shopping areas. The model was tested on a sample of consumers to evaluate the importance of various shopping area attributes and their performance in two decentralised shopping areas and the downtown shopping area in Ljubljana, Slovenia.
Cirman, A., & Pahor, M. (2009). Sustaining the challenge from the outskirts: city centre retail viability in Ljubljana, Slovenia. Economic and Business Review, 11(3). https://doi.org/10.15458/2335-4216.1268