Keywords
Town centre; Commercial centre; Revitalisation; Urban regeneration; Shopping experience; Patronage behaviour; Slovenia
Abstract
Like many other cities, Ljubljana is no exception to changes in its retail landscape. With retail suburbanisation, the city centre's monopoly as a shopping district has been lost. Our paper studies customer-perceived shopping area attributes and their impacts on patronage. The conceptual framework is set up to investigate factors that draw consumers to different shopping areas. The model was tested on a sample of consumers to evaluate the importance of various shopping area attributes and their performance in two decentralised shopping areas and the downtown shopping area in Ljubljana, Slovenia.
Recommended Citation
Cirman, A., & Pahor, M. (2009). Sustaining the challenge from the outskirts: city centre retail viability in Ljubljana, Slovenia. Economic and Business Review, 11(3). https://doi.org/10.15458/2335-4216.1268
