Original Articles
When a promotion is denied: the effects of decision stage on perceptions of promotion and price fairness
Monika Kukar-Kinney, Lan Xia, and Kent B. Monroe
Are Pakistani consumer Ricardian?
Muhammad Waqas and Masood Sarwar Awan
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ISSN (Online): 2335-4216
ISSN (Print):1580-0466
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