Original Articles
Marketing in Small Firms: The Case of Slovenia
Mateja Bodlaj and Iča Rojšek
Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market
Jasmina Dlačić and Elvedina Kežman
The Origins and Consequences of Consumer Animosity in Slovenia: A Qualitative Study
Lejla Perviz, Tina Geč, Irena Vida, and Tanja Dmitrović
A Resource-Based View of Entrepreneurial Creativity and Its Implications to Entrepreneurship Education
Jing Lin and Anja Svetina Nabergoj
Unpacking Business Intelligence Systems Adoption Determinants: An Exploratory Study of Small and Medium Enterprises
Borut Puklavec, Tiago Oliveira, and Aleš Popovič
