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Home > EBR > Vol. 16 (2014) > Iss. 2

 

Original Articles

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Marketing in Small Firms: The Case of Slovenia
Mateja Bodlaj and Iča Rojšek

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Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market
Jasmina Dlačić and Elvedina Kežman

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The Origins and Consequences of Consumer Animosity in Slovenia: A Qualitative Study
Lejla Perviz, Tina Geč, Irena Vida, and Tanja Dmitrović

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A Resource-Based View of Entrepreneurial Creativity and Its Implications to Entrepreneurship Education
Jing Lin and Anja Svetina Nabergoj

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Unpacking Business Intelligence Systems Adoption Determinants: An Exploratory Study of Small and Medium Enterprises
Borut Puklavec, Tiago Oliveira, and Aleš Popovič

 
 
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ISSN (Online):
2335-4216

ISSN (Print):
1580-0466

 

Economic and Business Review is licensed under a CC BY-NC-ND 4.0 license

 
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