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Abstract

In this study, we aim to address the phenomenon of digital piracy by utilizing the Theory of Interpersonal Behavior (TIB), and testing the model on a sample of adult Internet users. Following the basic premise of the TIB, we suggest an individual’s piracy intention is influenced by perceived consequences (benefits and risk), affect, and norm susceptibility. Further, we hypothesize that piracy intention together with subjective knowledge leads to actual piracy behavior. Based on survey data from Slovenia, we show that piracy intention and subjective knowledge influence digital piracy behavior, while perceived positive consequences, affect, and norm susceptibility significantly shape an individual’s piracy intention.

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