"Ethically Minded Consumer Behavior of Apparel: An Examination of Antec" by Maja Hrlec Gorše, Mateja Kos Koklič et al.

Article Title

Ethically Minded Consumer Behavior of Apparel: An Examination of Antecedents and Consequences

Authors

Maja Hrlec Gorše, University of Ljubljana, School of Economics and Business, PhD Student, Ljubljana, Slovenia
Mateja Kos Koklič, University of Ljubljana, School of Economics and Business, Ljubljana, SloveniaFollow
Anže Zalokar, Putr d.o.o., Trzin, Slovenia

Keywords

Ethically minded consumer behavior, Purchase of ethical clothes, Reasons for/against buying, Subjective knowledge

Abstract

This research examines the ethically minded consumer behavior (EMCB) and its antecedents and consequences in the context of ethical clothes. Its objective is to test the relationships among the reasons for and against buying, subjective knowledge, EMCB and intention to purchase ethical clothes. The authors use survey data from 280 consumers to test the conceptual model. Support is provided for the majority of the hypothesized relationships: reasons for buying and subjective knowledge positively and reasons against buying negatively affect EMCB, and EMCB in turn positively influences the intention to purchase. Additionally, reasons against buying decrease the intention. The study also discusses implications for companies.

Recommended Citation

Hrlec Gorše, M., Kos Koklič, M., & Zalokar, A. (2022). Ethically Minded Consumer Behavior of Apparel: An Examination of Antecedents and Consequences. Economic and Business Review, 24(4), 196-207. https://doi.org/10.15458/2335-4216.1309